When you are creating a new website for your business, there are a lot of things to think about: the overall message your website needs to convey, the specific content you need to write, the major things you want people to do on the website (like buying products or contacting you) and, of course, the look of the website. If you’re looking for more tips, Web Design-IS&T has it for you. The look of the website, or the design you choose will be one of the first things people use to gauge your website and your business. The design helps build trust and reliability with your customer base. If the design is too unprofessional or not geared to the right audience, you will lose business.
Despite the value of a website design, it is typically a smart choice to employ a skilled website designer to help you develop the best website design. A skilled website designer has the expertise to help you choose the right pictures, fonts and colors to use as well as the knowledge to put them together with a beautiful presentation for your clients. While using a professional designer guarantees a custom, unique design specifically tailored to your business and customers, a professional website design is typically not cheap. With small business budgets the expense may be prohibitive and often small business owners turn to free or very inexpensive website models. A website design is not special to your company. Despite that, it can still be effective if you select the right design.
Which brings us to the big question: What makes a website design effective?
Whether you are consulting with a skilled designer or designing your own free (or cheap) website blueprint, there are three main places to consider in the current design of your website.
- Is your call to action clear? In other terms, what is the purpose of someone going to your website and is it clearly expressed inside the design? When you are selling moon rocks, so the aim of someone accessing your website is to purchase moon rocks.
Yeah, the website’s text can help everyone learn what to do but because most users won’t interpret the text, the template will communicate the message easily and clearly to everyone looking at the website.
- Simple To Use versus. The “Wow” Element. Some prototypes and several of the free models available strive way too hard for the “wow” element inside the concept. The “wow” aspect is the super-cutting edge, shiny, show-off stuff on the website. It might be that cool layout with the navigation and logo hidden at the bottom of the screen where nobody will find it. The “wow” factor may be the design of the Facebook link icons especially wide occupying the top half of the screen. It might also be that design with the video introductory page (with a video that takes five minutes to load).
However, the question to ask when it comes to the design is, does that “wow” factor actually help people get through your website and become your customer? Let’s return to the moon rock case. When you are selling moon rocks, and the point of the website is to make customers purchase moon rocks, you really don’t want to compel people viewing your website to watch a 20 minute documentary on the moon (no matter how amazing that documentary may be). In other terms, keep the interface basic and centered on the user accessing the platform. Tell yourself (or your designer) what a person would anticipate when they visit your website. When you are selling moon rocks, the person visiting your website wants a connection to purchase a moon rock right away.
- Hold Search Engines in Sight. Search engines , such as Google and Bing, have to send robots out on the internet to navigate via, or discover, the website. These autonomous robots will get stopped by a badly designed website architecture.