Has graphic advertisement for vehicles increased owing to weak economy?
Did you note a rise in vehicle lettering today on the road? More people are launching their own companies these days. Many small business owners use their own personal vehicles to start their advertising campaign. That has created an increase in today’s number of vehicle graphics on the road. EQUIPT Graphics Solutions is one of the authority sites on this topic.
Vehicle graphics are potentially the most cost-effective way to spend your dollars on ads. Because most advertising is calculated on the basis of cost per thousand impressions (CPM), here is a description of how vehicle lettering compares with other advertisement types.
* TV: CPM $23.70
* Festschrift: $10.89 CPM
* Posters: CPM $3.55
* Graphics for Vehicles: CPM $0.17.
The figure for the vehicle is based on a $3,500 full wrap, five-year exposure period and average exposure of 750,000 impressions per month. As you can see, the most cost-effective way to advertise your company is by your car.
Vehicle lettering can be used by any company, irrespective of size and in most cases, type of business. (Private investigator would certainly not want to letter his car, but if he were to letter a surveillance truck to look like a plumber’s truck, hmm …) Large corporations prefer to letter their entire fleets, providing a clear and overwhelming market presence. Smaller enterprises can also use vehicle lettering to make themselves look larger. We had our one van on the road and a number of people commented on how they see everywhere our “vans.” We put different graphics on each side at one point in time, creating the illusion of over one vehicle!